Sufyan Ismail

MEND

Sufyan Ismail is an award-winning entrepreneur and philanthropist, ranked among the world’s 500 most influential Muslims. A former CEO of MEND, he founded the organisation to combat Islamophobia through grassroots empowerment and media advocacy. With a background in finance and real estate, Sufyan built multiple businesses—including OneE Group and 1st Ethical—which featured in The Sunday Times Fast Track listings. He now focuses on strategic leadership, education, and uplifting communities through impactful social initiatives.

6:20pm

1 Set 3 | Charity Sector & Fundraising

Beyond the Bucket: Practical Fundraising That Works

Gone are the days when fundraising meant just passing around a bucket. This session is all about smart, effective, and sustainable fundraising strategies tailored for dawah organisations. Learn how to engage donors, run creative campaigns, build lasting relationships, and use digital tools to maximise impact. Hear from fundraising professionals who’ve successfully raised funds without compromising on values or vision. Whether you're just starting out or looking to improve your approach, this session will equip you with practical methods to fundraise with purpose and professionalism.

6:20pm

1 Set 3 | Charity Sector & Fundraising

From Charity to Legacy: Islamic Models for Sustainable Giving

True impact goes beyond one-off donations—it’s about building a lasting legacy. This session explores timeless Islamic principles like waqf (endowment), long-term investment, and community-driven giving, and how they can be applied today to create sustainable dawah efforts. Learn how to shift from reactive fundraising to visionary planning, ensuring your work continues to benefit others for generations. Whether you’re an organisation or an individual supporter, discover how to turn charity into a legacy rooted in prophetic wisdom and modern strategy.