Salahuddin Patel

iERA | Global Campaigns Manager

Salahuddin Patel, a revert to Islam from Hinduism, is a passionate advocate for sharing the message of Islam on a global scale. As the Global Campaigns Manager at iERA, he spearheads innovative initiatives to engage diverse audiences with the beauty of Islam through strategic outreach, education, and interfaith dialogue. With experience spanning over 50 countries, Salahuddin has dedicated himself to impactful dawah, inspiring countless individuals worldwide. Under his leadership, iERA has launched ground-breaking campaigns such as: - "What’s Your Goal?" – A global Dawah initiative during the FIFA World Cup - "Is Life Just a Game?" – An iconic outreach campaign tied to the Olympic Games - One Reason Chat – iERA’s pioneering Online Dawah Project, facilitating meaningful conversations about Islam A dynamic leader and sought-after speaker, Salahuddin combines strategic vision with a deep commitment to spreading the message of Islam. His work continues to empower communities, bridge understanding, and strengthen the global Dawah movement. Connect with Salahuddin Patel to explore collaborations, speaking engagements, and opportunities to support transformative Dawah initiatives.

6:20pm

1 Set 3 | Charity Sector & Fundraising

Lessons from the Charity Sector

What can the world of dawah learn from the charity sector? In this insightful session, we’ll explore key lessons in organisation, fundraising, volunteer management, and impact measurement—drawn directly from successful Islamic charities. Discover how their strategies for growth, sustainability, and public engagement can be applied to dawah work. Whether you’re running a grassroots initiative or looking to scale your efforts, this session will offer practical tools and fresh perspectives to strengthen your mission and maximise your reach.

4.15pm

1 Set 2 | New Muslim Support

New Muslim Referral Programme & Retreat

Supporting new Muslims is a crucial part of dawah that doesn’t end with the shahadah. In this session, we’ll introduce our initiative designed to provide converts with the guidance, community, and education they need to grow in their faith. Learn how to connect new Muslims to local support networks, organise retreats that nurture their journey, and ensure long-term engagement. Whether you're an organisation, volunteer, or just someone who wants to help, discover how you can play a role in their continued development.

2.30pm

1 Set 1 | Community Dawah

How to run successful exhibitions

Exhibitions are a powerful tool for dawah—when done right. This session will walk you through the essentials of planning, setting up, and delivering impactful Islamic exhibitions that attract attention and leave a lasting impression. Learn from experienced organisers who’ve run successful events in schools, public spaces, and city centres. From eye-catching displays to engaging conversations, discover practical tips and proven strategies to make your exhibition stand out and truly connect with the public.