Naila Ahmad

iERA | Head of operation

Naila combines creativity with purpose by producing engaging, accessible Islamic content for those new to the faith. Through videos, booklets, and workshops, she simplifies complex topics and addresses common misconceptions. Her outreach extends both online and in-person, and she often works with masjids and organisations to deliver tailored programs for new Muslims. Naila’s approach is dynamic and inclusive, aimed at building confidence and fostering a sense of belonging among new believers.

6:20pm

1 Set 3 | Charity Sector & Fundraising

Beyond the Bucket: Practical Fundraising That Works

Gone are the days when fundraising meant just passing around a bucket. This session is all about smart, effective, and sustainable fundraising strategies tailored for dawah organisations. Learn how to engage donors, run creative campaigns, build lasting relationships, and use digital tools to maximise impact. Hear from fundraising professionals who’ve successfully raised funds without compromising on values or vision. Whether you're just starting out or looking to improve your approach, this session will equip you with practical methods to fundraise with purpose and professionalism.

6:20pm

1 Set 3 | Charity Sector & Fundraising

From Charity to Legacy: Islamic Models for Sustainable Giving

True impact goes beyond one-off donations—it’s about building a lasting legacy. This session explores timeless Islamic principles like waqf (endowment), long-term investment, and community-driven giving, and how they can be applied today to create sustainable dawah efforts. Learn how to shift from reactive fundraising to visionary planning, ensuring your work continues to benefit others for generations. Whether you’re an organisation or an individual supporter, discover how to turn charity into a legacy rooted in prophetic wisdom and modern strategy.

4.15pm

1 Set 2 | New Muslim Support

Safeguarding/Empowering New Muslim Women

New Muslim women often face unique challenges as they embrace Islam—ranging from social isolation to identity struggles and lack of tailored support. This essential session focuses on how we, as a community, can safeguard and empower them through practical support, mentorship, and inclusive spaces. Hear from sisters working on the ground who are helping new Muslim women not only stay strong in their faith but thrive. Learn how to build trust, provide culturally sensitive care, and create environments where new Muslim women feel seen, supported, and confident in their Islamic journey.