The inaugural National Dawah Convention is a first of its kind gathering – where dawah leaders, teams, organisations and stakeholders come together to collaborate and share best practice. The aim is to help build a vibrant and strong dawah network here in the UK.
Sheikh Abdurraheem Green (iERA Chairman), defines dawah as the specific act of inviting non-Muslims to Islam, distinct from general good deeds. He emphasises that the main method is through speech, not just good manners. Sheikh Green highlights the high status of da’wah with Allah, stating it is the path of the Prophet Muhammad ﷺ, and encourages the audience to embrace this mission for personal and communal transformation.
Subboor Ahmad is the CEO of iERA, leading the organisation’s strategic direction and global outreach efforts, while fostering a deeper understanding of the faith worldwide. A prominent voice in dawah and philosophy, he’s known for his global lectures and debates on Darwinism, Atheism, and Islam.
Yusuf Chambers discusses the significance of Dawah, highlighting the 16th anniversary of the iERA organisation and its inaugural UK conference in 2009. He emphasises the critical need for unification among Dawah teams and mosques and calls for a national Dawah strategy. Chambers describes the mission as saving souls and unifying hearts, urging the audience to be the “change makers”.
Sohail Arshad details the iERA UK Da’wah Ecosystem, which supports individuals and communities in sharing Islam. The ecosystem has four parts: training, resources, campaigns and programs.
Adnan Rashid is a historian with a passion for Islamic civilisation, Hadith, and comparative religion. His impactful dawah work, especially across Africa, led to his current role as Head of Global Programmes at iERA, where he oversees international projects, working to expand the organisation’s impact and reach diverse communities.
Da’wah begins with people — ordinary Muslims equipped with the right tools, confidence, and knowledge to share Islam effectively. This inspiring talk focuses on how we can empower individuals to become ambassadors of the faith in their everyday lives.
Mosques are more than places of worship — they are the heart of the Muslim community and a powerful hub for dawah. This session explores how masajid can play a central role in welcoming newcomers, educating the public, and creating a space for dialogue and outreach.
University campuses are one of the most vital frontlines for dawah today. In this focused track, we’ll explore how to effectively represent Islam in academic environments, tackle common misconceptions, and engage with diverse student communities. Hear from experienced campus dawah organisers and student leaders who’ve built successful initiatives and sparked meaningful conversations.
Exhibitions are a powerful tool for dawah — when done right. This session will walk you through the essentials of planning, setting up, and delivering impactful Islamic exhibitions that attract attention and leave a lasting impression. Learn from experienced organisers who’ve run successful events in schools, public spaces, and city centres.
Street dawah is one of the most direct and rewarding ways to share the message of Islam — but it takes more than just good intentions. This session will equip you with the tools, techniques, and mindset needed to build and lead an effective street da’wah team.
Balancing Dawah & Knowledge; it’s a misconception that extensive knowledge is required for da’wah, as even basic knowledge can be shared effectively with a simple message. Learn how you can get involved in the da’wah in a number of different ways.
The iERA New Muslim Support (NMS) Programme includes two key components: a transformative weekend retreat that provides a living example of faith and community for new Muslims, and a structured, 12-week mentoring program to teach the fundamentals of Islam and ensure consistent support for their transition.
New Muslim women often face unique challenges as they embrace Islam—ranging from social isolation to identity struggles and lack of tailored support. This essential session focuses on how we, as a community, can safeguard and empower them through practical support, mentorship, and inclusive spaces.
Taking the shahadah is just the beginning. What comes after is crucial. This session dives into the often-overlooked journey that follows a person accepting Islam — focusing on how individuals, communities, and organisations can provide meaningful, long-term support.
This panel discussion delves into making mosques more accessible and welcoming to the broader community. The talk covers key areas such as creating a welcoming atmosphere, engaging in community outreach, promoting inclusivity, and viewing da’wah as a relationship-building process.
This video highlights the need for a multi-layered, collective effort, stressing the importance of organisations and media platforms in challenging harmful narratives and effectively sharing the message of Islam. Learn how to counter far-right ideologies with a strategic approach to dawah.
This session presents a clear set of action points to protect women in da’wah, du’aat, and new Muslim mentors — emphasising that safeguarding individuals and organisations is key to protecting the da’wah as a whole.
What can the world of dawah learn from the charity sector? In this insightful session, we’ll explore key lessons in organisation, fundraising, volunteer management, and impact measurement — drawn directly from successful Islamic charities.
Gone are the days when fundraising meant just passing around a bucket. This session is all about smart, effective, and sustainable fundraising strategies tailored for dawah organisations. Learn how to engage donors, run creative campaigns, build lasting relationships, and use digital tools to maximise impact.
The panelists discuss the concept of sustainable Islamic giving, moving beyond immediate charity to create long-term, lasting impact. They address the need for a mindset shift in the Muslim community and explore how to build a lasting legacy through financial independence and strategic giving.