People are thirsty for Allah’s guidance – however they need someone to share the message with them.
This is where iERA comes in.
iERA currently has an experienced team of 1373 dawah specialists (du’aat) spread across 33 countries, who are dedicated to calling people to Islam. Every year since 2018, the more dawah specialists we have deployed, the more people have come to Islam – explore at our work below:
We’ve launched a structured programme to help new Muslims build their foundation in Islam. This isn’t a lecture series — it’s sustained support to ensure that every new Muslim grows spiritually, socially, and emotionally in their new faith. Every prayer. Every fast. Every ayah they learn. You share in the reward. Give now. Be part of their journey — and leave a legacy that lasts.
The fundamental purpose of every Prophet of Allah was to call people to Allah. With no more Prophets to come, this mantle is now passed on to us. We want to see a world where all Muslims are involved in and supporting the Dawah. What better way to show people how important this role is than to take them to one of the countries where we have established successful Dawah programmes.
From a single man standing alone against an empire, to generations of believers across the world — the story of Prophet Ibrahim (peace be upon him) is not just history, it is our mission. Called Khalilullah, the Friend of Allah, Ibrahim’s unwavering commitment to truth, courage in calling to tawheed, and devotion to spreading the message laid the foundation of Islam itself.
The Community Dawah Challenge is a time-bound campaign designed to encourage Muslims to step outside their comfort zones and engage in meaningful conversations about Islam with their neighbours, colleagues, and local communities. Whether it's through street dawah, distributing leaflets, hosting a tea-and-talk session at the mosque, or simply offering a Qur’an to someone interested—participants are challenged to do something, however small, that brings the light of Islam to others.
Looking to make a difference? Whether you're preparing for a community dawah event, a university stall, or simply want to share Islam with friends, neighbours, or colleagues — our high-quality dawah materials are here to support you. From beautifully designed Qur’an translations to engaging leaflets, booklets, conversation cards, and dawah starter packs, we’ve got everything you need to start sharing the message of Islam with clarity and confidence.
To coincide with the the football World Cup, iERA is kicking off its BIGGEST ever World Dawah Campaign – ‘What’s Your Goal?’. Through this work we hope to inspire millions of people to get involved in dawah and plant those seeds. It’s time to be the change in your community!